C. Milan 45, Juárez, Cuauhtémoc, 06600 Ciudad de México, CDMX
In the middle of the lovely Colonia Juárez, known for its elegant streets covered in cool shade provided by the trees and beautiful private residences constructed at the start of the XX century reminiscent of the ornate french style of that era, sits the MUCHO Museo del Chocolate (“Chocolate Museum”) which showcases one of the best things that Mexico has given the world and that’s chocolate and cacao. The museum is situated in an old house from 1909 that’s typical of this neighborhood; the property underwent an extensive renovation before being opened as a museum that would offer visitors a multi-sensory experience surrounding chocolate. The organization Fundación Mucho A.C., the one in charge of the museum, was created in 2012 as a cultural and educational institution; the Museum of Chocolate was inaugurated shortly after as a place of inspiration and creativity.
Inside the museum is the Galería del Chocolate (“Chocolate Gallery”) which is an elegant space for reunions, conferences, concerts, academic events, and expositions, where people also consume chocolate during their social activities. But the question on everybody’s mind when visiting the museum is “Am I going to eat chocolate?” and “When do I get to eat chocolate?”, and for those questions, there’s good news and bad news, the good news is that of course there is chocolate for eating at the chocolate museum, the bad news is that it’s for sale, but in other good news it’s chocolate of the best quality made by artisans, chocolatiers, and artists, and all of these chocolate products are available at the gift shop.
The visitors are brought in close contact with cacao, its history in Mexico and how it was used by ancient cultures, and the modern process of chocolate-making and how it has become a fine art. There are activities that provide the visitors (and especially children) the chance to smell, taste, touch, and see chocolate in its different stages. There are artifacts related to chocolate making from all corners of the world from the XVII to the XX century.
The MUCHO even has a virtual space for its collection (developed due to the pandemic) but it has recently been open for visitors and the cost of admission is just $75 pesos, it’s located a couple of blocks away from the Metrobús station “Hamburgo” and in the middle of a neighborhood that’s filled with restaurants, shops, and many sight-seeing activities.